Volvo Becomes China Latecomer as Li Miscalculates Home Advantage - Bloomberg

Volvo Becomes China Latecomer as Li Miscalculates Home Advantage - Bloomberg: "Nothing Special’
“What is Volvo’s brand identity?” said Shen, 28, who has cars including a BMW M3 and Jaguar XF. “There’s nothing special about it, and the look of the cars is very average. It doesn’t appeal to young people like me."

‘Politically Incorrect’
Volvo’s low-key image may be an advantage these days in China, where the government is campaigning for officials to rein in lavish spending, according to John Zeng, Shanghai-based managing director at LMC Automotive.
“At the moment, driving a high profile luxury car to show off is considered politically incorrect,” he said. “For people hoping to keep a low profile, a brand like Volvo would be a better option.”

'via Blog this'